The Problem

The sellers of this beautifully updated home in the sought-after Pine

Lakes community wanted a quick and easy transaction without the headache of

showings with their elderly father in the home. They decided that selling

to an iBuyer (like OpenDoor, OfferPad, or HomeLight) would be the best fit

for them. They requested offers from several iBuyers and their highest

offer was $391,200. Just as they were about to sign the contract, however,

the iBuyer came back and said that the market had shifted in the last two

weeks and they were now only going to be able to offer them $367,000.

Fortunately for them, they reached out to us, and we were able to save the

Sellers a lot of money. We read their iBuyer contract together, and they

learned that there was an additional $11,003 in hidden fees, which would

have brought the Seller's net to $355,997.

Details

How long it had been on the market before we took over: Not listed (planned iBuyer sale)
Number of agents they used before us: 0 (direct sale to iBuyer planned)
Year Home Sold: 2024
Selling Price: $430,000

We knew this home had much more value than the iBuyer offer suggested. Our

strategy focused on maximizing the home's appeal to traditional buyers

willing to pay full market value. To accomplish this, we staged the home

for free, highlighting its best features and creating a warm, inviting

atmosphere.

We also invested in professional marketing, including high-quality

photography, drone shots, twilight photos, a walk-through tour, and a

professional video, ensuring the property stood out on online listings and

social media platforms. We also emphasized the home's desirable location

within Pine Lakes, with nearby amenities such as parks, golf courses,

shopping centers, and beaches.

And to ensure we didn't disturb the Seller's elderly father, we suggested

the Sellers go ahead and move into their new home. This gave us the added

bonus of being able to show the home around the clock and ensured that the

home showed its best.

Our efforts paid off. The property went under contract in just 10 days and

sold for $430,000—$63,000 more than the iBuyer offer—resulting in a

significantly higher profit for the sellers without the hidden fees

typically associated with iBuyer transactions. Even after closing costs

and realtor commissions, the Seller still netted over $45k more than going

the wholesale route.